Trello and Jira are both owned by Atlassian, which makes this comparison uniquely interesting. They are not competitors in the traditional sense -- they serve different ends of the complexity spectrum. Trello is the simple, visual kanban board that anyone can learn in minutes. Jira is the comprehensive agile platform that software teams have relied on for two decades. The real question is not which is better, but which level of complexity your team actually needs. Many teams start with Trello and graduate to Jira as they grow. Others discover that Trello is all they ever needed and the complexity of Jira would have been wasted.
Trello wins for simplicity, speed of adoption, and teams that primarily need kanban boards. It is cheaper, easier, and perfectly adequate for many teams. Jira wins for software development teams that need sprint planning, backlog management, and CI/CD integration. If you are not sure which you need, start with Trello -- you can always upgrade to Jira later since both are Atlassian products with a migration path.
| Feature | Trello | Jira |
|---|---|---|
| Starting Price (annual) | $5/user/mo | $7.75/user/mo |
| Free Plan Users | Unlimited | 10 |
| Primary View | Kanban boards | Scrum/Kanban boards |
| Sprint Planning | Not supported | Native (best-in-class) |
| Backlog Management | Not supported | Native |
| Story Points | Not supported | Native |
| Burndown Charts | Not supported | Native |
| Timeline / Gantt | Premium only | Advanced Roadmaps (Premium) |
| Automations | Butler (1000/mo Standard) | Built-in (generous) |
| Custom Fields | Yes (Standard+) | Yes (all tiers) |
| Power-Ups / Apps | Unlimited (current Free) | 3,000+ marketplace |
| CI/CD Integration | Basic | Deep (GitHub, GitLab, Bitbucket) |
| Git Integration | Basic branch linking | Native commit/PR linking |
| API | REST API | REST + GraphQL |
| Learning Curve | Minutes | 1-2 weeks |
| G2 Rating | 4.4/5 | 4.3/5 |
| Mobile App | 4.5/5 | 4.2/5 |
| SSO | Enterprise only ($7.63/user) | Standard (via Guard) |
| AI Features | Atlassian Intelligence (limited) | Atlassian Intelligence |
| Owner | Atlassian | Atlassian |
Annual cost on the standard paid tier with annual billing.
| Team Size | Trello | Jira | Cheaper |
|---|---|---|---|
| 5 users | $300/yr | $465/yr | Trello |
| 10 users | $600/yr | $930/yr | Trello |
| 25 users | $1,500/yr | $2,325/yr | Trello |
| 50 users | $3,000/yr | $4,650/yr | Trello |
| 100 users | $6,000/yr | $9,300/yr | Trello |
Trello Standard ($5/user/mo) vs Jira Standard ($7.75/user/mo) on annual billing. Trello is 35% cheaper. Trello Enterprise pricing ($7.63/user/mo at 50+ users) approaches Jira Standard. Both use Atlassian account infrastructure. See trellocost.com for detailed Trello pricing and jiracost.com for Jira pricing.
Both Trello and Jira use Atlassian Intelligence, but with different depth. On Jira, Atlassian Intelligence offers natural language JQL search, issue summarisation, smart issue linking, sprint planning suggestions, and code-to-issue connections. On Trello, Atlassian Intelligence is more limited -- primarily card description generation, summarisation, and basic writing assistance. The AI difference reflects the product difference: Jira has more complex data to work with (sprints, backlogs, code connections), so its AI has more surface area to add value. For most Trello use cases, the AI features are nice-to-haves rather than essential. For Jira power users, the natural language search alone is worth the investment.
If you need both simplicity and agile features, consider ClickUp -- it offers kanban boards (like Trello) alongside sprint planning (like Jira) in one tool. If you need visual work management with automations beyond what Trello offers but without Jira's developer focus, use Monday.com or Asana instead. If you have a very large team (200+) with mixed needs, you might use both: Trello for business teams and Jira for engineering, connected through Atlassian's shared ecosystem.
Since both are Atlassian products, migration between Trello and Jira is smoother than between unrelated tools. Atlassian provides a direct import path from Trello to Jira that converts boards to projects, lists to statuses, and cards to issues. Card attachments, labels, and checklists transfer. Trello Power-Up data and board automations do not transfer. Going from Jira to Trello is less common and less supported -- you lose sprint data, story points, and developer integrations. The most common path is Trello to Jira as teams grow. Plan 1 week for a team of 10-20. The biggest cultural adjustment is the complexity jump -- Trello users need training on Jira's interface, terminology, and workflow customisation.